Marketing on phones is much like marketing on the computer because they both use the same thing and are connect in a way. By the internet. This is important because they two will cross paths but can both be utilized to help drive traffic to existing websites. Mobile marketing is a huge area that is only being touched upon and is fairly new to the marketing industry. This makes it anyone’s game and still much testing is being done in this area but can definitely be used to make some serious cash. People are already doing so and one example of this is MMA Global, otherwise known as Mobile Marketing Association. They offer tons of information about mobile marketing that could probably be useful to you if your just getting started or completely new to it.
Mobile marketing is great because people spend more time their phones than they ever have and spend more and more money on phones. Not to mention the fact that kids are beginning to use phones at a much younger age than they ever have. Of course things are bound to change, but given this change and the direction its heading in, mobile marketing can be a goldmine yet to be extracted.
The possibilities for marketing via mobile devices is endless in terms of ways to reach your customer. You can probably relate to this when i say the most common thing done on any hand held device is using social media. Social media has become a big role in marketing and with it being on phones and phones being convenient and easy to use at anytime this gives us an opportunity to cater to mobile users needs and wants. On the app store, you can make a simple app that can help people perform a task or keep track of a certain statistic. Something that will make them want to thank you. Something they might even be willing to pay for. The great things about apps is they can catch a great buzz and you’ll be able advertise to the users (which if you have a great product shouldn’t be an issue) whenever to use it.
You can even contact an already popular app owner and request they host an ad campaign for you but be sure to know what the app is and what type of people use it because that will play a big role in getting people to click on your advertisement over any other ones.